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The Alchemy of Branding
A case study of Magical Learning's rebrand
A rebrand rooted in evolution, not reinvention - this refresh preserved the essence of the original identity while enhancing clarity, colour, and cohesion across every touchpoint.
The Brief
Magical Learning is a family-run, people-first leadership and learning business with over 25 years of experience delivering coaching, consulting and training to global leaders.
Their existing brand lacked cohesion and didn’t reflect the energy, depth, or magic they brought to their work. I led a full visual rebrand - from identity and collateral to web, social and content templates.
The Goals
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Create a cohesive brand identity aligned with their values (adaptability, connection, integrity)
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Modernise the visual style without losing warmth or approachability
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Improve usability across platforms (especially digital and online learning materials)
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Reflect the team’s personality: vibrant, grounded, fun, and expert
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Build a visual system that could scale with the business
With over 25 years in business and a strong client base built on word of mouth, it was important to retain the recognisability of Magical Learning’s brand while giving it a fresh, more cohesive feel.​
Logo and Identity
Before
After
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Analysis
The original logo presented a few design issues:
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uneven text scale
awkward spacing
lack of cohesion across elements
limited and harsh palette​​
The revised logo resolves these design issues by:
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making the text scale uniform
even and aligned spacing
more cohesion across elements
expanded, warmer palette
To bring more balance and clarity, I refined the layout by changing the font and stacking the text and unifying the scale, creating a more harmonious and professional composition. I also tweaked the colour palette, enhancing contrast and consistency to better reflect the brand’s warmth and energy.
Logo Variations
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Icon logo
Circle logo
Square logo
Content Templates and Delivery
Social Media Canva Templates
Updated Company Powerpoint Template
Updated Company Website